Lily Pouch

Art turns into fashion, tradition slips in contemporaneity and sustainability
influences behavior. For over thirty years Maria La Rosa atelier conjugates
these different universes, only apparently very far away, to create bags, socks
and accessories. Unique and original. Handmade: combining a careful selection
of raw materials with the slowness of centuries-old weaving techniques. With an
always new and innovative look at the world.

A totally manual creative process, which has its roots in the past but is aimed
to the future. Synthesis of a continuous stylistic research of a
multidisciplinary kind, not only aesthetic and technical: far from the logic of
disposable and, with this, from everything that is transient, produced in an
industrial way – fast and serial – chasing quantity and profit.

Every creation signed by Maria La Rosa has in itself a story made of memories and
emotions, which becomes visual and tactile: giving shape - color and design – to
objects born hand-weaving the best yarns made in Italy, among which natural
fibers are preferred such as cotton, raffia, linen, silk, chenille, cashmere
and alpaca. Interweaved with old wooden looms, devoid of mechanical parts and
working also with other techniques such as macramé, knit, crochet and
embroidery.